"Variety Shows are My Daily Life" The Neuroscience Behind MIMI's 'Mimi Language' and 'Flying Variety Sense'

The unrivaled character that artist MIMI shows in variety shows is not simply a matter of 'luck' or a 'concept.' According to a recent video from the YouTube channel 'Into Science with Orbit' by 'Unrealscience,' there is an interesting neuroscientific mechanism hidden between the image MIMI shows in variety shows and her image as an artist on stage.

'Mimi Language' that Saves Energy and 'Artist MIMI' who Immerses Herself

The 'Mimi Language (MIMI's unique pronunciation),' which is familiar to the public, is actually related to the brain's efficient use of energy. In the video, the participant noted that the precise diction MIMI uses when rapping is distinctly different from her usual pronunciation. When rapping, the 'frontal lobe,' the command center of the brain, is strongly activated. This is because the frontal lobe acts as a hub that maximizes prediction capabilities based on memory and connects the entire brain. Humans are beings with the highest proportion of the frontal lobe among all living things on Earth, and they devote significant effort to connecting and commanding the entire brain.

On the other hand, 'Mimi Language,' which appears in daily life or variety show situations, occurs when the brain is in a state of minimizing energy. Because she lowers the tension of the frontal lobe and moves her vocal muscles relatively casually—that is, efficiently—the control process of precisely selecting words that come to mind in the brain is skipped, causing similar words to mix together. This is not because MIMI has disadvantages in pronunciation, such as her vocalization, vocal cord structure, mouth shape, or jaw shape. As can be seen from her precise pronunciation when rapping, 'Mimi Language' is the result of an 'efficient choice' of regulating and using brain energy depending on the situation. MIMI even uses her own 'personal language' to the point where it is hard for anyone to understand when she is particularly sleepy or tired, in order to save energy.

The Reason for Having Two Perfect Cards: Stage and Variety Shows

MIMI's charm lies in the fact that her image as an 'artist' on stage and her 'daily' image in variety shows are starkly contrasted yet harmonious. On stage, MIMI pours in more energy than usual to strive for perfection as an artist. She pushes herself so that her frontal lobe strongly controls and allows her to spit out accurate words appropriately. MIMI is so sincere about the stage that she confessed, "When I do music, I pour in more energy than I use in my daily life."

The interesting point is her attitude toward variety shows. MIMI describes variety shows as "the moment I let my true self down." If she had poured in the same excessive energy used as an artist into variety shows, she would have suffered from 'burnout' due to energy depletion. This is because if both images were not her actual self, even daily life would become impossible. However, MIMI treats variety shows comfortably, like her daily life, and saves energy. Her intense appearance on stage and her comfortable daily life in variety shows coexist like two sides of a card, impressing the public with both images as charming. MIMI expressed her ambition to continue both sides of these two lives, saying, "I want to do both variety shows and music until right before I die."

The Talent of a 'Prediction Error Maker' that Stimulates the Brain

The answer to why people are enthusiastic about MIMI's variety show appearances can be found in 'Prediction Error.' The human brain has a model that constantly predicts what will happen next. The brain does not show a large reaction when expectations and actual results match, but at the moment a prediction goes wrong, it focuses on that discrepancy and reacts strongly.

While MIMI presents actions and answers that the public cannot predict, she never deviates from the context. The video defined this as "prediction mismatch occurring within the context." Out-of-context sudden behavior invites criticism, but because MIMI is hyper-focused and sincere in variety shows, it is not easy for predictions and results to mismatch. In other words, MIMI's appearance, which breaks expectations while maintaining the flow of the situation, provides continuous stimulation to the brain. Even in the 'variety dopamine' era where numerous variety contents are poured out, the reason MIMI's stories captivate the brain is that she possesses the talent of an 'Error Maker' who breaks predictions while maintaining context.